In addition to pivot tables, you’ll also be able to generate custom pie, line, and bar chart reports. Advanced Reporting: You’ll soon be able to create custom pivot tables directly in the AdWords interface- Paul coined them as “multi-dimensional analysis tools” designed to take the tedium out of rinse-and-repeat Excel work.
Automated Bidding: In addition to automated bidding by CPA, Paul also discussed the ability to bid for maximum conversion volume, as well as revenue/ROAS/maximum value. Bulk Actions: Using the bulk action/spreadsheet functionality, you’ll now be able to bulk edit Campaign settings and Ad extensions with ease. Paul Feng introduced several new interface tools (stressing the interface part of that– no mention of the editor itself) designed to help AdWords users in several areas: While a compelling example, it’s still dependent on how much faith you place in “Estimated Total Conversions” as a metric. For the latter, they found that online advertising ROAS increased by 102% with the inclusion of estimated in-store traffic. To that end, AdWords VP of Product Management Jerry Dischler discussed case studies for Estimated Total Conversion data from both Shutterfly, as well as RKG and Express. In their words, the goal is “to reach the right people, at the right moment”, turning the focus from just targeting devices and instead targeting the people that use them. Unsurprisingly, there continues to be a focus on cross-device and in-store attribution. I’ll reserve judgment, but for now this strikes me as more an interesting feature than an actionable one. While I’m sure everyone and their brother in the bay area has an app, they’re a little less prevalent outside of that bubble. That being said, it’s a very “Silicon Valley”-esque feature. This may be helpful for app creators with in-app purchases, and can help to funnel users to specific functions in your app. 
In addition to driving app downloads, the new ad formats will also allow for deep linking in to the apps themselves.
#Adwords editor lets users download#
The new ad formats will encompass Search and AdMob ads, as well as app download ads on both YouTube and the Google Display Network. The announcements focus on three distinct areas:Īdvertisers will now have the option of utilizing new ad formats designed to drive app downloads and app engagement. That crazy, irrational fear that “not provided” would be inflicted upon the PPC world was, thankfully, unfounded. First and foremost: we still have keywords.
0 kommentar(er)
